When it comes to operating system share, as estimated from the relative share of web consumption observed through Quantcast’s audience measurement services, Microsoft Windows leads the market by a long way, though is experiencing a gradual decline.
Having held steady in the last three months of ‘09 (reflecting Windows 7 adoption) the decline started up again in January as a result of a strong holiday season for Apple.
Here we summarize the relative change in market share, so Apple’s gain in share from 10.2% in December ‘09 to 10.9% in January ‘10 reflects a +7.0% increase in Apple’s relative share in the past month.
It would be interesting to see a breakdown by specific version of OS too.
What is the web consumption of Snow Leopard Users to Windows 7 Users for instance? Are Mac OS Users truly more progressive and likely to adopt new technology than Windows Users?
Posted by: Dan Woods | February 27, 2010 at 03:15 PM
Bill Gates should see this as a clear signal to hasten the liquidation of his remaining Microsoft shares.
Posted by: Bill Planey | March 02, 2010 at 12:42 PM
People and business community want an operating system easy to use, less hassle loading programs, access to internet with privacy and less expensively, if not free.
Posted by: solidamerica | March 07, 2010 at 11:59 PM