Audience Measurement for a Real-Time World: Quantcast Goes Global with Local Audience Insights

If you've relied on us for the most accurate traffic and audience data in the US, starting today you now have access to localized audience insights for digital media from every country around the globe. Our audience measurement provides web site owners with accurate, directly measured traffic, demographic, lifestyle, business and geographic audience data and, best of all, it's free.

In addition to delivering comprehensive audience data for web sites, Quantcast also measures videos, widgets, games and more, with flexible options for understanding distributed/syndicated content and even networks that combine multiple individual properties. Our international offering is made even easier to use through standard integrations with widely-used content, video and ad serving platforms like Adobe Flash and Open Source Media Framework, Microsoft Silverlight, Brightcove, Freewheel, Auditude, LiveRail, Visible Measures, WebTrends, PointRoll, Atlas, Doubleclick, and many more.

If you aren't yet leveraging our solutions, Get Quantified™ for accurate and actionable audience data and join leading global media companies and web pioneers like MTV Networks, Bloomberg, The Economist, Reuters, IAC, BBC, Time Inc., NBC Universal, Discovery Communications, TypePad, WordPress, Dailymotion, Metacafe, Hi5, Netlog, Demand Media and LinkedIn.

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Fast Company Ranks Quantcast #3 of the 10 Most Innovative Companies on the Web and One of the Top 50 Most Innovative Companies in the World

 The annual Most Innovative Companies ranking, honored global pioneers such as Apple, Google, Facebook, Cisco and Disney along with rising stars. And we are excited to join the list!

While recognition is certainly always appreciated, today, what we are most proud of is our fantastic team. We consider ourselves lucky to have some of the industry's most talented individuals and it's this team, 70 strong and growing, who have transformed the audience measurement landscape from static, retrospective aggregate reporting to live, impression level data that connects the planning, buying, and media fulfillment processes and delivers the most consistent and accountable audiences for the world's media marketplace.

We recognize and applaud the programming wizardry and algorithmic brawn performed daily...hats off to you!

For more on the article, visit Fast Company here.

To join our team and help take us to the next level, visit www.quantcast.com/careers

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MTV Networks Joins Quantcast Media Program

MTV Networks announced today that it will partner with Quantcast to offer advertisers industry-leading capabilities to better reach their audiences on sites in MTVN's domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company's Tribes vertical ad network. Powered by Quantcast, MTVN advertisers can now target video and display activity at the impression level based on audience criteria, enabling improved delivery of targets such as "Moms with Kids" or "High Income Men." These capabilities will significantly increase advertisers' ability to effectively reach their most relevant consumers. MTVN is among the first premium publishers to offer this level of targeting through the Quantcast Media Program on premium video content online.

MTVN has over 200 owned-and-operated domestic Web sites and more than 240 Tribes publishers. Through its participation in Quantcast's Media Program service, MTVN is able to help its advertisers reach their core target consumers by connecting real-time audience data for all U.S. Internet users with its video and display advertising inventory.

"This new capability now provides our advertisers with efficient targeting, adjacency to quality content, and extensive reach. There are very few media companies capable of solving for all three of these primary needs of advertisers," said Kevin Arrix, EVP of Digital Advertising Sales for MTVN. "Ultimately, we're giving our advertisers the ability to laser-focus their marketing messages while connecting our audiences with the brands and products that are most relevant to them."

To read more from MediaWeek, go here.

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Cisco Leads Series C Investment in Quantcast Joining Polaris Ventures in $27.5 Million Round

Quantcast announces today that it has closed a Series C financing round led by Cisco [NASDAQ: CSCO]. Prior investor Polaris Venture Partners co-led the round, increasing its ownership position in the company and previous investors Founders Fund and Revolution Ventures also participated. The financing provides $27.5 million in new capital to support rapid adoption of the Quantcast Media Program. The program, launched in June, brings a scalable, addressable media platform to the advertising industry, offering a standardized means to measure, organize, buy and sell real-time audiences, all based on the distinctive characteristics of a marketer's proprietary customer data.
 
On investing in Quantcast, Cisco's Senior Vice President and General Manager Dan Schneiman said, "The digitization of media content is causing wholesale changes to the business and experience of media and advertising. We believe an intelligent network is the best platform for delivering high-value experiences in the digital age and are always working to address the needs of our customers. Quantcast's approach and technology for delivering high-value, targeted advertising aligns with the needs of Cisco's customers, from service providers to media companies and ultimately consumers."

Connecting the Marketplace - Announcing Quantcast Media Program

Publishers have long been using Quantcast to accurately measure and describe their audiences. More recently, Marketers have gained access to rich insights regarding their valuable consumer targets.

Today we launched Quantcast Media Program to connect Marketers and Publishers using consistent, actionable and accurate data applied at the impression level. A first for the industry.

Now, Marketers can access audiences of millions who look like their most desirable consumer - in a uniform way, at scale, across the industry's leading online publishers.

Quantcast Media Program provides advertisers with the first scalable way to define target audiences via their own data insights and apply this custom segmentation consistently throughout the buying process. Publishers are now able to provide improved inventory packaging and expand the range of advertisers they can effectively serve.

See what AdAge had to say.

And what leading buyers and sellers think:

"Advertisers ultimately want to deliver the right message to the right audience, and this system allows us to provide an even greater level of granularity and targeting capability across our broad range of quality content," said Peter Naylor, Senior Vice President, Digital Sales, NBC Universal. "We're pleased to be working with Quantcast to help add that additional insight and value for our clients."

"While the future of advertising is addressable, Quantcast takes this concept one step further by giving the advertiser control over defining their own consumer segments and consistently applying those definitions across media outlets," says Ed Montes, EVP and Managing Director, Havas Digital. "By defining audience segments based off our own unique consumer engagements, we are able to obtain a much clearer view of our consumer and to have confidence that our messages are reaching the right audiences."

Learn more about Quantcast Media Program today!

TiVo and Quantcast Bring Marketers Cross-Platform Audience Analysis

Advertisers and media companies are constantly searching for better ways to evaluate advertising effectiveness and media consumption across platforms. Today, we announced our partnership with TiVo to bring the advertising marketplace an innovative TV and Internet audience reporting solution to provide cross-platform insights on an unprecedented scale. This new solution is the most comprehensive cross-platform media analysis solution available for correlating television viewership and online activity.

The TiVo/Quantcast partnership marries television viewership data from TiVo's 35,000 household-strong opt-in Power||Watch™ rating panel and directly-measured data from Quantcast's innovative direct measurement offering. The unique approach will deliver unprecedented insights on the overlap that exists between TV and online audiences and the effectiveness of TV advertising at driving specific downstream online actions (and vice-versa).

At Quantcast, we are focused on helping advertisers and media companies improve their understanding of real-time audiences, so that addressable advertising solutions can evolve, and this new partnership is a critical part of that effort. 

You can find more details on the offering at the TV/Online Advertising Effectiveness overview and to inquire about using the service reach out to us directly.

Quantcast Launches New Tools for Marketers, Enables Enhanced Customer Segmentation

Today, we launched Quantcast Marketer - a free service we've had in closed beta for the past 6 months. It's a significant addition to our product offering, and provides marketers - for the first time ever - the ability to easily obtain valuable demographic and interest-based insights about their customers as they are exposed to advertising and/or interact with content or functionality on brand sites.

Most importantly, Quantcast Marketer enables these proprietary insights to be used to identify where larger groups of similar consumers can be found across the Web - a significant improvement over the widely used "retargeting" tactic, which limits a marketer's ability to reach only those customers who have actually visited a brand site.

Premier agencies (Razorfish, Neo@Ogilvy) and marketers (Lenovo, Kia, Scottrade and Virgin America) joined over 40 participants in the Quantcast beta program, representing product categories from CPG, Financial Services, Travel, Automotive, Technology, and Education. You can explore case studies here.

If you are a marketer or agency, you can begin using Quantcast Marketer today by completing this form.

Thank you to everyone who participated in Quantcast Marketer's beta program. We look forward to receiving continued input now that it is available publicly.

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Another Quarter, Another Milestone

Just in time for the close of Q1, our Quantified Publisher program has hit another milestone surpassing 6 billion impressions in a single day for the first time on March 26^th, 2009.

That's over 164 billion impressions in the proceeding 30 days, and all of that with the industry's fastest measurement tags.

A big thanks to all of our Quantified Publishers!

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Pixel performance that beats Nielsen, comScore, Omniture and even Google

Part of Quantcast's commitment to our customers is a program of continual development in our core technology infrastructure – lower latency and better availability makes for a happier consumer experience. The latest independent tests of our service show performance levels that clearly lead the industry.

Recently, our global network of data centers passed an important milestone – recording over 100k media consumption events per second at peak load. While our volume has increased massively, we've also been able to improve the performance and we're pleased to provide the latest pixel performance results from Gomez, a leading independent provider of web experience management solutions.

February 2009 performance results from Gomez show Quantcast delivering a US mean pixel response time of just 40.04ms. That's 1.86x faster than Google, 4.60x faster than Omniture, 4.88x faster than comScore and whopping 8.37x faster than Nielsen. 

Click here for more details.

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100,000 events per second!

That's the number that our Quantified Publisher program surpassed at 9:14am PST today. 100,000 media consumption events every second from the millions of web destinations that participate in our program, totaling one third of a Terabyte of data every hour.

Yes, we know it's geeky, but it takes a lot of engineering to support this load with the fastest tags in the industry and we're proud of it: 13 global data centers, dynamic failover between data centers (in under six seconds!), sub 40ms average pixel response in the US and super high availability (even better than Akamai).

(For those interested at 9:14 our Washington DC data center had the highest load, closely followed by our two European centers, with Chicago just beating out New York for 4th place.)

Most importantly, we could never have hit this milestone without the support of you, our participating Quantified Publishers, and we want to thank you for trusting us with your audience.

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